WHAT IS SUSTAINABILITY?
“Sustainability is the ability to generate or gain access to the resources – financial or otherwise – needed to protect and increase the value of the content or service for those who use it.”
– Sustaining Digital Resources (Maron, Smith and Loy)
Creating a robust sustainability strategy involves pinpointing the sources of value of your project and using that to identify possible avenues for its support. We start by designing research to get a clear sense of what your users and stakeholders care about and what is happening in the competitive landscape. We examine the costs and sources of support for your work and identify the most relevant revenue sources and strategies for pursuing them.
Our approach is informed by years of research and experience working with, coaching, and observing hundreds of project leaders in a wide range of fields. Developing a solid sustainability strategy is a necessary step for new projects, but just as valuable for well-established organizations facing change.